Commercial starting points
Choose the right starting point for your marketing challenge
Understand EKN's diagnostic, project and embedded-support pricing approach, what affects scope and what happens before a proposal is agreed.
Ways to work together
Match the commercial model to the problem
Pricing is scoped around the evidence, specialist capacity, delivery risk and systems involved. No unsupported fixed figures are presented before that scope is understood.
Diagnostic
Define the opportunity, establish the evidence and prioritise the next useful move.
Best when the real constraint is unclear.Focused growth project
Deliver a bounded intervention with explicit outcomes, dependencies and handover.
Best when the gap is understood.Embedded specialist support
Add ongoing capability within the team’s existing operating rhythm and priorities.
Best when demand for specialist delivery continues.What affects scope
Complexity should be visible before a proposal is agreed.
- Number of journeys, channels and systems involved
- Quality and accessibility of existing data
- Creative, content and technical production required
- Integration, governance and stakeholder requirements
- Delivery pace, risk and handover needs
Media spend, third-party software and externally commissioned production are identified separately where relevant.
Useful detail
Questions marketing teams ask
What is the minimum engagement?
EKN answers this during the initial diagnostic using the organisation’s goals, current capability and available evidence, then records the agreed next step clearly.
What affects project scope?
EKN answers this during the initial diagnostic using the organisation’s goals, current capability and available evidence, then records the agreed next step clearly.
Are media and software costs included?
Pricing starts with diagnosis and can include planning, implementation, measurement and improvement. The exact scope is agreed around the gap your team needs to close.
How are ongoing engagements reviewed?
Guidance should name the responsible author or organisation, its reviewer and a meaningful review date. Final named reviewer details are required before production publication.
What happens before a proposal?
EKN answers this during the initial diagnostic using the organisation’s goals, current capability and available evidence, then records the agreed next step clearly.
Connected options
Understand the process before scoping
Solutions
Find the part of your marketing system that is limiting growth, then connect the right specialist support across Attract, Convert, Discover and Retain.
Explore Solutions Methodology / trustHow EKN Works
Understand EKN's diagnostic, focused-project and embedded-partner model, including how work is prioritised, delivered, measured and improved.
Explore How EKN Works Progressive conversion journeyFree Marketing Audit
Complete a focused diagnostic to identify the part of your marketing system most likely to be limiting qualified demand or conversion.
Explore Free Marketing AuditYour next useful step
Start with the constraint, then choose the right intervention.
A focused diagnostic gives your team a clearer view of the issue, the evidence and the next action worth taking.
Scope this service