Practical diagnostic tools
Use practical tools to diagnose and improve marketing performance
Use practical tools for conversion reviews, advertising estimates, campaign tracking and domain checks before choosing the next action.
Connected options
Choose the question you need to answer
Each route explains its purpose, inputs, method and limitations. Tool functionality remains in its dedicated plugin.
Page Conversion Audit
Review a webpage against clarity, relevance, proof, friction and next-step principles, then identify the most useful improvements.
Explore Page Conversion Audit Interactive toolAd Calculator
Estimate the relationship between budget, media costs, conversion rate, lead volume and commercial return using editable assumptions.
Explore Ad Calculator Interactive toolUTM & QR Builder
Create consistent UTM-tagged campaign URLs and matching QR codes so traffic sources can be identified in analytics and CRM reporting.
Explore UTM & QR Builder Interactive toolCRO Tools
Use focused conversion tools to inspect page clarity, friction, measurement and commercial assumptions before prioritising tests.
Explore CRO Tools Interactive toolDomain Checker
Check a proposed domain before planning a website or campaign, then review suitable next steps for setup and brand consistency.
Explore Domain Checker Interactive toolDomain Health Checker
Review key domain, DNS, security and email-authentication signals, understand limitations and identify issues requiring deeper investigation.
Explore Domain Health CheckerUseful detail
Questions marketing teams ask
Is Free Tools free?
The initial diagnostic or review is presented as free and does not commit your organisation to further work. Any later project is scoped and agreed separately.
What information is required or stored?
The final form and consent workflow will explain what is collected, why it is needed and how it is retained. No diagnostic answer is transmitted by the current presentation shell.
How should I interpret the result?
EKN answers this during the initial diagnostic using the organisation’s goals, current capability and available evidence, then records the agreed next step clearly.
What are the limitations?
EKN answers this during the initial diagnostic using the organisation’s goals, current capability and available evidence, then records the agreed next step clearly.
What should I do next?
EKN summarises the issue, the evidence behind it and the most useful next action. If implementation support is appropriate, scope and ownership are agreed separately.
Connected options
Related tools and services
Solutions
Find the part of your marketing system that is limiting growth, then connect the right specialist support across Attract, Convert, Discover and Retain.
Explore Solutions Progressive conversion journeyFree Marketing Audit
Complete a focused diagnostic to identify the part of your marketing system most likely to be limiting qualified demand or conversion.
Explore Free Marketing AuditYour next useful step
Start with the constraint, then choose the right intervention.
A focused diagnostic gives your team a clearer view of the issue, the evidence and the next action worth taking.
Choose a tool